Kohler is the leader in the home improvement space. Their products are cutting edge, from the automatic toilets, to self-filling bathtubs. However, their website doesn't reflect their ethos of creating cutting edge experiences. I am currently worth with them and a team to redesign the Kohler.com experience from the ground up. This project is currently underway. Stay Tuned!
CLIENTS : KOHLER
AGENCY : FANTASY
ROLE : ID / UX / DESIGN / CREATIVE DIRECTION & TECH DOCUMENTATION
We were engaged by Walmart to help design their premiere gaming platform called LiquidSky by Walmart. LiquidSky is a all new gaming platform that provides streaming AAA Titles to subscribers. Customers can connect and play on PC, tablet, or their mobile device.
Starting from an idea, we created a framework for launching games as well as exploring. In conjunction with other gaming platforms, customers can log into outside gaming accounts and authenticate games that they have already purchased and play them on LiquidSky, Customers can search and filter, download games locally to play offline, as well as play multiplayer games with others on the platform.
CLIENTS : WALMART & LIQUIDSKY
AGENCY : FANTASY
ROLE : ID / UX / DESIGN / CREATIVE DIRECTION & TECH DOCUMENTATION
We partnered with Luxury home-sharing network Onefinestay to create a next level experience for customers looking to rent luxury retreats. With over 400 homes Onefinestay has a wealth or properties to choose from, all over the world. We wanted to make sure we were connecting with all types of customers, from those who knew where they wanted to go, to those who weren't sure.
If you want to explore specific climates, use the vacation builder to find the perfect fit. With prime destinations like Paris and London, customers can learn more about the surroundings and find out what spots they should visit around town.
Designed fully responsively, we worked for 6 months on creating a bespoke, elegant experience that would exemplify their brand name and image.
CLIENTS : CITI BANK
AGENCY : CRITICAL MASS
ROLE : ID / UX / DESIGN / CREATIVE DIRECTION
CLIENTS : CITI BANK
AGENCY : CRITICAL MASS
ROLE : ID / UX / DESIGN / CREATIVE DIRECTION
While BMW was seeking a new digital agency, we presented a concept of their new online experience. Working quickly, we produced a campaign and a site experience centered around one of their new vehicles, the X2. The pitch included, social activation, a website/navigation redesign, as well as a thorough reconstruction of their vehicle builder. This resulted in Critical Mass winning the digital business.
We were asked to pitch for the redesign of GolfTV. Being a company who has exclusive rights to a massive content repository for golf over-seas, we wanted to create a bespoke experience that let viewers engage with the content and explore the sport. We wanted to make sure that GolfTV was everywhere its viewers are, so we opted for a multi-platform approach. We created concepts for a responsive platform. A responsive desktop experience, a mobile app, as well as a TV app each have unique features that tie the experience together.
The concept centers around the viewing experience, providing context to the viewer, no matter what they are watching. From the beginning of the experience, the viewer can choose which content to interact with. When a golfer steps into the tee box, you can explore their stats as well as see how they are doing in the tournament. Get detailed course information as each hole plays out. Explore the terrain, learn the history of some of the most famous courses, and get alerts about upcoming content.
Through the mobile app, select the golfers and locations that you like to customize the experience. Track your stats as well as schedule tee times. GolfTV is the one stop shop for the best golf content worldwide.
CLIENTS : GOLFTV
AGENCY : FANTASY
ROLE : CONCEPT ONLY: ID / UX / DESIGN / CREATIVE DIRECTION
DISCLAIMER : This is a personal project and in no way affiliated with Google, YouTube, or any other company. All ideas expressed are my own. This is a concept that was completed in 3 days with Sketch, Photoshop, and Keynote.
Youtube Streams is an alternative to TV, where you can see what your friends are watching on YouTube. As your friends watch videos on youtube, it will be added to their stream, allowing you to watch what they watch. Login with your Gmail or YouTube account, and you switch between your friends streams like channels, always finding something new to watch.
Check out the full project on Medium!
Nike partnered with R/GA to help bring their global E-Commerce site from a dated flash experience into the world of HMTL. The task included creating an exciting and compelling way to showcase the latest innovations of Nike Brand, as well are creating an entirely responsive purchasing flow for Nike Commerce, bringing the marketing and sales all under one roof.
Nike.com took two years to design and develop. It is tailored to 32 languages and viewed in over 50 countries.
CLIENTS : NIKE
AGENCY : R/GA
ROLE : STRATEGY / ID / UX DESIGN & TECH DOCUMENTATION
FEATURES :
Citi Bank engaged Critical Mass as their design partner in the quest to revolutionize their digital offering. This engagement included some of their major touch points, the mobile banking iOS app, as well as other Citi properties such as Citi.com, Citi Mortgage and Citi Gold.
With the iOS app, we were asked to discover inefficiencies, conduct user-tests and design an improved flow for all aspects of the app, allowing their customers to do more via their mobile devices.
CLIENTS : CITI
AGENCY : CRITICAL MASS
ROLE : ID / UX DESIGN & TECH DOCUMENTATION
Mckinsey & Company contracted Critical Mass to redesign their global careers site, global navigation, and locations portal of their website. We started with a lengthy discovery phase, which included preliminary rounds of design and user testing. We developed a global job site that allows for searching that suits the needs of recruiters as well as potential hires.
This responsive solution also worked within they're existing CMS. The team keyed in on simplifying content, and creating a site that allows for easy navigation. We developed a concept that can easily translate from mobile to desktop and maintain brand consistency.
CLIENTS : MCKINSEY & COMPANY
AGENCY : CRITICAL MASS
ROLE : STRATEGY / ID / UX DESIGN & TECH DOCUMENTATION
Marriott Hotels is a hotel site re-imagined to inspire the modern traveler. Designed as a quarterly digital publication, the Marriott Hotels site aims to inspire, by showcasing not just fabulous Marriott Hotels, but also to act as a travel guide for exotic locations around the world. We curated the experience around high-quality content from well-known travelers, as well as Marriott itself, to create a beautiful site that generates Marriott travel interest.
CLIENTS : MARRIOTT
AGENCY : CRITICAL MASS
ROLE : STRATEGY / CONCEPT DEV / ID / UX DESIGN / PROTOTYPING / DEV DOCUMENTATION & PAIRING
Wieden & Kennedy wanted to create a unique experience for Delta that would make them standout amongst competitors, and showcase their involvement and commitment to their high-value consumer. The Innovation Class was created as a way for Delta to align themselves with the entrepreneurial mindset and prove their dedication.
Innovation Class is a responsive platform centered on LinkedIn that allows budding entrepreneurs to sign-up to win a plane seat next to an established entrepreneur, on their way to a premier event. Once selected they meet in the air, where they can chat about anything, from ideas to potential businesses. When they land, they both enjoy access to a premier event.
CLIENTS : DELTA
AGENCY : WIEDEN & KENNEDY
ROLE : STRATEGY / CONCEPT DEV / ID / UX DESIGN / PROTOTYPING / DEV DOCUMENTATION & PAIRING
After Nike.com transitioned to HTML, there was a need to transition the NIKEiD builder. Our goal was not only to align the builder to the current style, but also to create a system that can integrate new products and foster creativity when designing a custom shoe.
Users felt the builder provided too many options. We wanted to transform the process from “too many options,” to “applying the finishing touches.” We allowed users to start with a customized base design that they can buy on the spot, or they could dive deeper and customize every aspect of the shoe.
We executed a responsive design for desktop and tablet, while providing a parity builder experience for mobile phones.
CLIENTS : NIKE
AGENCY : R/GA
ROLE : STRATEGY / CONCEPT DEV / ID / UX DESIGN / PROTOTYPING / DEV DOCUMENTATION & PAIRING
Every year Gap releases a holiday gift guide to showcase their holiday catalogue. We worked with seasonal product imagery to create a browsable experience for all platforms. The gift guide spans many products and genders, linking to their larger e-commerce site to complete purchase.
CLIENTS : GAP
AGENCY : WIEDEN & KENNEDY
ROLE : STRATEGY / CONCEPT DEV / ID / UX DESIGN / PROTOTYPING / DEV DOCUMENTATION & CREATIVE DIRECTION
While working with Heineken on updates to their global site, Wieden & Kennedy was asked to come up with original concepts that Heineken can leverage to reach its audience. Heineken, being a major event sponsor, I thought it would be an interesting concept if they could own the event, by creating the Uber of beers. Heineken Access Pass.
The concept is two fold. Delivery or Easy pickup. Focusing on events as a launch pad, Access Pass allows event-goers to either request beers and have them delivered, or use their mobile phone pay and skip the line for quick and easy pickup.
CLIENTS : HIENEKEN
AGENCY : WIEDEN & KENNEDY
ROLE : SOLE DESIGNER / CONCEPT OWNER
We successfully pitched Legal Shield, a pre-paid legal service provider. Their ask was to re-brand their service, as well as optimize their web presence. Considering how vast and different each case or problem can be, we opted to organize the site according to different needs. This allows the user to easily see how Legal Shield can help them within their situation.
Site work is currently underway.